Tafe Tractors
The Great TAFE Tractors Makeover – A Digital Power Shift, With Horsepower to Spare
A stylishly clever tale of how we gave one of the world’s largest tractor brands a website worthy of its torque.
Prologue – The Website That Was Built Like a Hand-Me-Down Plough
TAFE came to us with a classic dilemma:
“Our tractors are international. Our website? Still stuck in dial-up mode.”
To be fair, the old site had been faithful. But when you’re shipping tractors to 100+ countries, and your homepage takes longer to load than a fully grown sugarcane field to harvest, something’s got to give.
Cue the digital pit stop. Engine: KRDS. Mission: World-class performance, showroom looks, and horsepower under the hood.
Act 1 – This Wasn’t a Website. This Was a Full-Blown Upliftment
| Old Expectation | New Ambition |
| A “nice-looking site” | A scalable, multilingual, CMS-powered global platform |
| Some faster pages maybe? | Next.js-powered performance that renders faster than a tractor at full throttle |
| Local content managed by HQ? | “Give our regional teams the keys, please.” |
We didn’t just change the tires. We rebuilt the whole machine.
Act 2 – Built to Run, Not Just Sit Pretty
Design Language? Clean & Confident.
International sleekness, but with that earthy, agricultural pride still humming beneath the surface.
Think: Silicon Valley meets Coimbatore—well-dressed, but not overdressed.
Under the Hood: Next.js
This wasn’t some brochure site in disguise. We used Next.js to ensure lightning-fast loads, seamless transitions, and internationalisation that didn’t break a sweat.
Multilingual, Multi-market, No Meltdowns
The site now speaks multiple languages better than most tour guides. French, Spanish, Tamil, Bahasa—TAFE doesn’t just travel; it converses.
CMS So Smooth, It’s Practically Automatic
Local teams across continents can now update their pages faster than you can say “engine oil change.”
No dev team required. No waiting at HQ. No “please raise a ticket.”
Performance Tuning
We shaved load times. We boosted engagement. And yes, bounce rates fell faster than a ripe mango in monsoon.
Act 3 – Results that Could Pull a Plough and Still Look Good Doing It
| Metric | Then | Now |
| Page Load Speed | “Eventually” | 🚀 |
| Bounce Rate | 🙈 | 👌 |
| Local Update Time | “3 emails, 2 follow-ups” | Instantly, via CMS |
| Visual Appeal | “Functional” | Proudly global, yet rooted in heritage |
TAFE now has a site that matches the machinery it builds: dependable, powerful, and ready to go global at full throttle.
Epilogue – The Power Shift Has Begun
This wasn’t just a digital facelift. It was a full-blown digital transmission upgrade.
- Built for scale.
- Designed with purpose.
- Managed with ease.
- And most importantly, ready for wherever the next big tractor order rolls in from.
As one delighted stakeholder said:
“It’s no longer just a website. It’s our showroom, our story, and our statement—all in one sleek package.”
And honestly?
We couldn’t agree more.
Engine started. Digital gears engaged. Global fields—here we come.
