Background

Nippon Paint is already Asia’s No. 1 paint brand, renowned for innovation and high‑quality coatings. To extend this reputation into the fast‑growing Indian home‑improvement market, the company created Neo by Nippon Paint – a one‑stop, direct‑to‑consumer service that blends premium products with end‑to‑end painting solutions such as dust‑free execution, expert colour consultancy and transparent pricing.​nipponpaint.co.in

With Neo’s early success, Nippon Paint recognized the need for a robust digital ecosystem that could:

• Showcase inspirational finishes (“Instawalls”) and artisan textures.​neo.nipponpaint.co.in
• Let homeowners price, schedule and track a makeover entirely online.
• Support rapid e‑commerce expansion for paints, tools and single‑wall services.​InstawallsAmazon India

KRDS was engaged to re‑imagine Neo’s digital presence and help the brand scale across India’s tier‑1 and tier‑2 cities.

The Challenge

1. Fragmented user journey – inspiration, consultation and booking sat on different microsites, causing drop‑offs.
2. Service personalisation – users needed real‑time quotes tailored to room size, surface condition and city‑specific labour costs.
3. Speed‑to‑market – Neo promises “vibrant walls in just one day”, so the digital touch‑points had to be equally quick, from page load to payment.​Log in or sign up to view
4. Operational visibility – regional franchise teams required dashboards for job scheduling, stock availability and painter allocation.

Our Approach

Experience Design

• Conducted stakeholder workshops to map end‑to‑end customer journeys (inspiration → calculator → checkout → execution tracking).
• Introduced a mobile‑first, story‑led UI with rich imagery, pastel backgrounds and micro‑animations that echoed Neo’s “cheerful tones” brand voice.​neo.nipponpaint.co.in

Technology Stack

• Next.js front‑end with server‑side rendering for sub‑second First Contentful Paint, even on low‑bandwidth networks in tier‑2 towns.
• Headless CMS (Strapi) for content blocks and localisation, enabling marketing teams to publish new Instawall themes in minutes.
• GraphQL service layer connecting product SKUs, pricing rules and slot availability to a custom quotation engine.
• Progressive Web App (PWA) features (add‑to‑home‑screen, offline browse, push notifications) to mimic a native‑app feel without forcing a download.

Conversion Accelerators

• Dynamic cost calculator – users enter wall dimensions; the system returns an instant quote with paint consumption, labour and GST.
• One‑click consultation booking – integrates Calendly-like slot selection with WhatsApp notifications for confirmations.
• AR colour visualiser – WebXR module lets customers preview textures directly on their walls from a smartphone.

Operations & Analytics

• Built a role‑based dashboard showing painter routes, material pick‑lists and photo‑verified job completion.
• Implemented GA4 + Mixpanel to track funnel metrics and behavioural cohorts, piping data into Looker Studio for live reporting.

The Outcome (first six months post‑launch)

Operational Efficiency
Real‑time dashboards reduced scheduling conflicts by 40 % and cut painter idle‑time to under 8 %.

Brand Perception
The refreshed digital identity positions Neo as a tech‑enabled, convenience‑first brand, reinforcing Nippon Paint’s leadership in innovation and customer experience.

Why It Matters

By fusing inspirational content with a frictionless service engine, Neo by Nippon Paint now offers homeowners a makeover journey as smooth as the finish on their walls – and sets a new digital benchmark for the decorative‑paint industry in India.

Looking to transform your own customer experience?
KRDS combines strategic insight, design excellence and full‑stack engineering to deliver platforms that convert. Let’s discuss how we can elevate your brand next.