Mayai | Reimagining design – AI based Gas stove top customization
KRDS x Preethi Appliances
How We Turned a Gas Stove into an AI-Powered Canvas. And Made Customisation the New Flame.
A not-so-serious case study of a very serious innovation.
🍳 Prologue – The Stove That Was Tired of Being Basic
Preethi had built half of India’s kitchens.
Mixers that roared. Grinders that survived generations.
But the stove?
Just… black.
Just… there.
Always invited, never noticed.
Until now.
Because younger homeowners weren’t just cooking.
They were styling. Moodboarding. Colour-coordinating.
And black glass just didn’t spark joy.
So KRDS asked:
“What if your stove could match your backsplash, your mood, your pet parrot… or your Pinterest board?”
Enter: Mayai — an AI-powered design tool that made glass-top stoves feel personal.
🔧 Act 1 – Meet Mayai: The Designer Who Doesn’t Sleep
We didn’t build a feature. We built a system with vibes.
| Element | What It Brought to the Table |
| AI Prompt Generator | Type “Zen Garden” and watch your stove-top become art in 10 seconds. |
| Theme Selector | Not a fan of prompting? Choose from Kalamkari, Ikat, Abstract, Zen, and other curated moods. |
| Image Upload | Pets. Patterns. Paati’s kolam. If it can be photographed, it can be printed. |
| Real-time Preview | Rendered live on the stove model — so you know exactly what you’re firing up. |
| Zero Manual Intervention | Designs auto-export as 300 DPI print files. No Photoshop. No delays. No “Sir, artwork please.” |
All wrapped in a mobile-first, 4G-friendly experience that even worked during chai breaks.
🎨 Act 2 – Design That Didn’t Just Work. It Dazzled.
Let’s face it — most appliance experiences feel like filing tax returns.
Not this one.
We designed with:
Delight – The journey felt like play, not process.
Responsiveness – Built with React + Tailwind, it glided on screen like melted ghee.
Guardrails – Smart filters for copyright, nudity, hate speech. (Because, well, the internet.)
And the result?
A flow so smooth, people customised their stoves before their lunch boiled over.
🔥 Act 3 – The Launch That Lit the Market
The final product? Preethi Mira — a 2- and 3-burner gas stove with design customisation built in.
Live on shop.preethi.in, ready for homeowners with opinions and aesthetic standards.
What shoppers saw:
- A kitchen appliance
- A personal expression
- A product they’d show off in Instagram Reels (yes, that happened)
This wasn’t just a “Buy Now” moment. It was a “That’s so me” moment.
📈 Act 4 – Results That Weren’t Just Metrics. They Were Milestones.
| Metric | What Happened |
| 🚀 First-of-its-Kind | India’s first AI-customisable gas stove. A category all to itself. |
| 🛍️ Brand Perception ↑ | Preethi shifted from utility to lifestyle — without losing its core. |
| 🧠 User Engagement ↑ | Users played, explored, and actually enjoyed the purchase journey. |
| 🧰 Operational Overhead ↓ | No design team bottlenecks. No delays. No chaos. Just scale. |
| 🔮 Platform Potential | Mayai now has legs — ready for hobs, chimneys, mixer lids and more. |
🧼 Epilogue – What We Really Built
We didn’t just help sell a new appliance.
We launched a new category.
A stove that doesn’t blend in.
A platform that scales by design.
An interface that feels like magic — even though it’s very much engineering.
And all of it wrapped in a product journey that people actually talked about.
🎤 Final Sign-Off
This isn’t just a stove.
It’s a story, powered by AI, packaged in UX, and printed on glass.
Want your product to move from “next item” to “next obsession”?
You know where to find us.
KRDS
Where creativity meets code. And appliances finally get the personality they deserve.
Want this as a scrollytelling deck? A brand film with jazz? A live demo at your next innovation summit?
Say the word.
