Amazon Creative Case Study
Project Overview
To support an international distributors’ meet in South India, TAFE required a single digital touch‑point that would:
- present the full event itinerary in an accessible format
- push timely reminders and updates to participants
- introduce delegates to local customs, dress norms, and points of interest
KRDS delivered a React Native mobile application, packaged for iOS, Android, and the web (Progressive Web App).
Core Objectives
| Objective | Approach |
|---|---|
| Consolidate event information | Home screen cards for General Instructions, Important Points, Photo Gallery, and Podcast |
| Keep attendees on schedule | Push and browser notifications triggered by programme changes |
| Provide cultural context | Dedicated modules for dress code guidance, location facts, and local etiquette |
| Maintain brand consistency | Interface mirrors TAFE’s colour palette, iconography, and typography |
Key Features
- Dynamic Itinerary – timeline view with icons for meals, travel, and activities
- Real‑time Alerts – browser‑enabled push notifications plus native FCM/APNS delivery
- Multimedia Library – in‑app image galleries and audio podcasts
- Offline Access – essential content cached locally for low‑connectivity moments
- CMS Integration – organizers update text and media through a headless CMS; changes reflect in seconds
Technical Stack
- React Native (TypeScript) for a unified code‑base
- Expo EAS for over‑the‑air updates
- Service Workers to enable PWA functionality and web‑push
- Firebase for authentication, data sync, and notifications
- Headless CMS (e.g., Strapi) for content management
Implementation Highlights
Timeline Component
Built with SVG for crisp scaling and smooth scrolling.
Notification Workflow
CMS publish → Cloud Function → Push / Web‑push → User tap opens relevant screen.
Brand Layer
Persistent orange header, minimal icon set, and subtle footer pattern referencing South Indian “kolam” motifs.
Value Delivered (Qualitative)
- Delegates received all essential information on one device, reducing reliance on printed material.
- Organizers could amend schedules without issuing revised hand‑outs.
- Cultural primers and dress‑code visuals helped guests feel comfortable and prepared.
The project illustrates how a lightweight React Native build can transform event logistics into a user‑friendly, on‑brand digital experience—ready to be reused for future TAFE gatherings with minimal re‑configuration.
