TAFE Dealer‑Site Programme — Global Roll‑out Case Study
KRDS x TAFE
How We Turned a Website Template Into a World Tour. And Made Dealers Feel Like Digital Rockstars.
A not-so-serious case study of a very serious rollout.
🌍 Prologue – The Franchise That Wanted a Facelift
It all started with one beautiful site.
TAFE had just relaunched its global website — clean, crisp, built to impress tractors and humans alike.
And then the requests started rolling in.
From Germany. From France. From the Netherlands. All politely screaming:
“We want this too.”
“But in our language.”
“With our legal stuff.”
“And by next month.”
Now imagine this: 1,600+ dealers across 80 countries.
All wanting a slice of the brand pie — without burning the brand book.
So what did KRDS do?
We didn’t panic.
We built a website factory.
🏗️ Act 1 – The Factory Setup (Now With 90% Fewer Headaches)
We didn’t clone websites.
We designed a rollout machine that delivered polished, performant dealer sites faster than a German autobahn overtake.
| Unit | What It Delivered |
| 🧩 Modular UI Kit | Carousels, finance widgets, dealer locators, spec tables — pre-built, brand-safe, drag-and-drop ready. |
| ⚙️ Next.js + Storyblok Stack | Performance-first, editor-friendly, and bulletproof under European SEO scrutiny. |
| 🚀 One-Click Deployment Script | Spins up a new site in under 30 minutes — Git repo, CMS space, locales, boom. |
| 🌐 Translation Engine | DeepL API handles first-pass translations. Local dealers did the finesse. |
| 🧑🏫 Remote Onboarding | One 2-hour training session and the dealers were flying solo. No follow-up tears. |
This wasn’t a rollout.
It was a digital pit crew operation.
🌍 Act 2 – From tafe.de to tafe.es (Now Boarding)
The first 17 sites launched across Europe:
Germany, France, Italy, Spain, the Netherlands — each one felt local, loaded fast, and looked like it belonged in a pitch deck.
Dealers were free to:
- Add offers
- Publish in their own language
- Update product info without calling HQ
And not once did anyone break the font.
Meanwhile, TAFE’s global brand team?
Sat back and watched it all go live — with zero late-night emails.
📈 Act 3 – Numbers That Didn’t Need a Demo
| Metric | Reality Check |
| ⏱️ Average Launch Time | 18 days. Fastest? 12. Target? 28. We laughed. |
| 📱 Performance | LCP at 1.4s on 3G. Lighthouse score? 94. Sites zoomed. |
| 📈 Leads | Contact & demo forms shot up 38%. More clicks, more queries, more test drives. |
| 🌐 Organic Traffic | Local SEO + structured data = 71% rise in organic sessions. |
| 🧠 CMS Confidence | Most dealers published updates the same day they got trained. No hand-holding. |
| 🧯 Support Load | 3 support tickets. Total. Across 17 sites. In 6 months. Mic drop. |
| 🧵 Brand Consistency | Fonts, logos, hex codes — 100% audit compliance. Even the margins behaved. |
🧼 Epilogue – What We Really Built
This wasn’t just a web rollout.
It was a global design system that could take a passport photo.
One that:
- Travels light
- Speaks 10+ languages
- Adjusts to legal requirements
- Feels bespoke
- Performs like a racehorse
And above all, it made TAFE dealers feel like they weren’t just selling tractors — they were part of something big.
🎤 Final Sign-Off
We didn’t just give TAFE a website.
We gave them a digital production line that runs without supervision, scales without chaos, and looks brand-new every single time.
Want to turn your dealer network into a global design flex?
We’ve got the factory. You bring the wheels.
KRDS
Where design meets deployment. And no one ever says “just make a copy” again.
Want this turned into a conveyor-belt-themed showcase? A global rollout video?
With map transitions, metrics, and dramatic voiceover?
You know what to do. 🚜💻
